Shopping Cart Design Essentials
1. "Add To Cart" Buttons
This button for the Reebok website is seen in blue. It is a great color to use because it contrasts well with the rest of the page, meaning that it stands out on the white background. It is not too small, although it could be larger. There are two options for viewing the product, a "quick view" option and an option that will take you to another page. The image below shows the quick view option. It is a small window that pops up and gives you a few details about the product that you can choose, along with the add to cart button.
2. Talk to an Expert
This option is an example of the growing use of social media in e-commerce websites. They give you the option to ask any questions, which are answered instantly, while you are thinking about your purchase. This is a great way to engage with the customer and reassure them in their purchase decisions. There are also options to share your items through e-mail or chat with a friend through Facebook or other social media.
3. Multiple ViewsDifferent views of the product give the customer a better idea of the product. They are able to see the product from different perspectives. This shoe is very detailed with different colors and designs on each part of the shoe. They customer is also able to better view them using the product. The high resolution photographs of the product really help a customer visualize. Shooting these in a studio setting can give the shoe a white background, which is great for reducing distractions in the background.
4. Product Summary
The summary gives the customer a better idea of the details that they selected for the product. They are able to review the summary of their product selections. This needs to be organized in a fashion that makes the details easy to read. Making important details in bold is a good way to help the reader find what they are looking for.
The summary gives the customer a better idea of the details that they selected for the product. They are able to review the summary of their product selections. This needs to be organized in a fashion that makes the details easy to read. Making important details in bold is a good way to help the reader find what they are looking for.
5. Secure Checkout Logos/Multiple Payment Options
If your website does not have a secure button, this is draw people away from purchasing products. It is important to make it's clear that your checkout is secure with a boxed in button and logos that represent a secure check out. It is also to great to have different payment options such as Paypal so that the customer can trust that their payment is a secure one. Using a button that stands out is an important aspect to consider. This button is blue, which has high contrast with the white background. A good way to represent payment options are with icons/pictures of the credit card logos.
6. Promo Code
Promotional codes are a way to give customers promotions online. I know that I am attracted to these kinds of discounts. Make this options easy to find and use.
Promotional codes are a way to give customers promotions online. I know that I am attracted to these kinds of discounts. Make this options easy to find and use.
7. Free Shipping Offers
When you offer free shipping, it provides even greater connivence to the customer. If someone where to just go to the store, they would not have to pay those fees. Making it free is a great way to attract people to buy.
Providing different shipping options gives the customer different options to how fast that their products will arrive. This should be mentioned in a clear way while checking out to purchase merchandise.
9. Final Price (including taxes and shipping costs)
The final price before payment is a no-brainer. You must give the total amount before they confirm the payment. This example is off to the side of the page. It is clear and concise with no confusion.
The final price before payment is a no-brainer. You must give the total amount before they confirm the payment. This example is off to the side of the page. It is clear and concise with no confusion.
As I mentioned in an earlier blog post, Amazon provides you with many different options after to pay for a product. If you buy shoes, there will be similar shoe options of accessories that will go along with the running experience as seen in this shopping cart example for Reebok shoes. There are also cookies that collect information about your behavior online. On the side is an ad from Facebook that has detected that I have been searching for Reebok running shoes.
11. Privacy Policy, FAQ, Return Policy
Privacy policies, frequently asked questions, and return policies are important to implement into your website. It provides a good way for people to answer questions that come about often. This will leave more unique and difficult questions to be answered by customer service.
Privacy policies, frequently asked questions, and return policies are important to implement into your website. It provides a good way for people to answer questions that come about often. This will leave more unique and difficult questions to be answered by customer service.
12. Check Out As Guest
Oh, how convenient this is. This is a way to get people from item selection to purchase check out as fast as possible with no extra hassles such as opening an account.
Oh, how convenient this is. This is a way to get people from item selection to purchase check out as fast as possible with no extra hassles such as opening an account.
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